A city or destination that adopts MoGoes provides the next generation of travel and tourism information for a younger, more affluent, mobile-device-using audience. By combining location-based data and information with custom-designed tours, maps and a limitless number of local points of interest, MoGoes puts the heart of a city in the palm of a visitor’s hand.
MoGoes uses the very latest mobile technology to help mobile device users create a unique, personal way to interact with a city’s highlights, attractions and businesses.
Visitors to a MoGoes’ area use their media-enabled mobile phone to access a region’s unique MoGoes content. An intuitive application interface helps a user “decide” what they want to do, see or experience. Choose from pre-existing tours loaded with rich media, or use MoGoes’ discovery engine to find local places and attractions to explore, based on your desires at the time.
Visitors can explore using a current calendar of events, location-based information (via GPS, address/zip code or street intersection), a pure search function, custom-designed tours, even by viewing a list of “best bets” compiled by the city itself.
The points of interest (POI’s) identified by the user can include basic information such as a name, address and phone number, or narrative information including text, photos, video and audio; all connected with state-of-the-art guidance tools like maps and point-to-point directions.
What’s more, POI’s can also include a variety of extended options like event listings, menus, mobile ticketing and coupons—making a mobile experience unique, personal and valuable to the end user.